About Us
I'm Michael Carlton McKinney, a passionate advocate for Health & Wellness. My journey in this field began in my youth, fueled by my love for sports, particularly baseball, which I played through high school and college. However, a knee injury shifted my focus to physical therapy and conditioning, sparking a lifelong dedication to fitness and wellness.
After earning a degree in Sports Science and Physical Education from the University of West Florida in 1996, I embarked on a career at the Columbia Wellness Center as an Exercise Specialist. This role allowed me to collaborate with various physicians and develop a personal training program. My path then led me to Gold’s Gym in Panama City, where I created exercise and nutrition protocols, eventually gaining a 20% ownership stake and significantly growing the business.
In addition to managing Gold’s Gym, I've had the privilege of working with a wide range of clients, from high school to professional athletes, physique competitors, and local emergency services. My expertise in fitness extends to corporate wellness, where I've developed tailored training programs for numerous organizations.
The establishment of McKinneyFitness in 2008 marked a new chapter in my career, allowing me to extend my reach to online training. Following this, I founded McKinney Purchasing, specializing in designing and equipping fitness centers for various clients. My role as the North Florida District Chairman for the National Physique Committee further solidified my standing in the fitness community.
After a health scare in 2017, I shifted my focus towards longevity and holistic wellness. Today, I am committed to helping individuals from all walks of life achieve their fitness and wellness goals. Whether it's maximizing athletic performance, achieving peak physical condition, or enhancing overall health, I am dedicated to guiding and inspiring others on their wellness journey. My approach is not just about fitness; it's about embracing a lifestyle of health and wellness, constantly growing and networking with professionals across various fields to provide the best guidance possible.